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Born in Sylhet in 1960 and encouraged into food by his mother, aunt
and grandmother.
Career : Trained in Bangladesh and travelled in India,
Germany, America, and Canada before opening Le Raj in Epsom in 1990.
Enam Ali is one of the most prominent Asian personalities in the
United Kingdom. Known for his leadership and passionate concern for
the interests of the restaurant industry and of British Bangladeshis,
he is frequently to be seen and heard in the UK's print and TV media
acting as a spokesman for his business sector and as an unofficial
ambassador for the country of his birth.
For 18 years, the special cuisine and friendly atmosphere at his
award-winning restaurant, Le Raj, situated in Epsom, Surrey, on the
outskirts of London, has attracted politicians, show-business
celebrities and media personalities and has gained him their
friendship, recognition and support.
A restaurateur's life is about service and that theme continues
whenever he represents the UK's successful 'ethnic' restaurant sector
in matters relating to regulation and parliamentary legislation. He
serves on the Home Office Hospitality advisory panel and this year he
has been lobbying at the House of Lords to ensure fairness in the UK
government's treatment of legitimate migrant workers. Membership of
the Portcullis Club also gives him social contact with many of the
Members of Parliament who initiate and shape the laws of the land.
So, where did this all start? As a young native of Sylhet he studied
hard and enjoyed competitive sports and, after dabbling with the
world of commercial Aviation, he headed for the UK where, having
obtained a degree in hospitality and management, he entered the
restaurant management profession.
It was not widely known that the vast majority of the UK's 'Indian'
restaurants were actually owned and run by people of Banglaeshi
origin. Enam recognised the need to build a stronger international
identity for his home country to ensure that Bangladeshis were
correctly credited for their innovative approach and resourcefulness.
In 1992 Enam became 'International Indian Chef of the Year' 1992/3
and launched 'Raj Avion' and the Dine Bangladeshi initiative,
encouraging Bangladeshi restaurant owners across Britain to take
pride in their heritage by displaying the country's flag with the
distinctive 'Dine Bangladeshi' logo.
The operation was successful in raising awareness and beginning to
change the UK public's perception of Bangladesh. Enam recalls:
"Within a few months, the campaign gained huge media coverage.
Some restaurant owners even changed the 'Indian' name of their
restaurant to Bangladeshi and started to include traditional Bengali
dishes on the menu. Most importantly the UK's public began to replace
the false impression of Bangladesh and its people as a burden when
they saw the significant contribution we are making to the their
lifestyle and economy."
While seeking backing from fellow restaurateurs, Enam recognised the
need for a formal support network for Bangladeshis in the UK so that
Bangladeshi-owned restaurants were well represented and warranted a
voice at decision-making level. As a result, in November 1995, the
co-ordinators of the Dine Bangladeshi campaign officially launched
the Guild of Bangladeshi Restaurateurs at the Grosvenor House Hotel
in London, enabling the media to publicise an industry concerned to
maintain the very highest standards while promoting Bangladeshi
cuisine to the British public.
Taking a step further in this direction seemed logical to Enam and,
in 1998 he launched 'Spice Business', a top quality quarterly trade
magazine featuring articles in English and Bengali, combining
up-to-the-minute information on the restaurant sector and community
news. Today it boasts a quarterly readership of over 100,000 and, as
Enam points out, "Spice Business magazine has succeeded in
opening new channels of communication for the Asian restaurant
community to give our needs the authority they deserve."
In 2005, his ability to create success was applied to the launch of
the British Curry Awards with the intention of generating positive
publicity for the best in local curry restaurants throughout the UK.
Much hard work was finally rewarded when the spectacular awards
ceremony took place at the Grosvenor House Hotel in Central London
and the winners were announced. Winning restaurants throughout the UK
gained much local publicity and the event helped raise the profile of
this sector on a national, and international level as well..
Despite the heavy demands on his time, Enam manages to balance work,
community and family life. He is married, with two sons and a
daughter, and they are a constant source of support and pleasure. The
many participants in the business he leads are also treated like
family members, and this extended family appreciates and benefits
from the leadership he gives them.
Through Le Raj, his Epsom restaurant Enam Ali has raised over
£600,000 in charitable donations and is presently the only Asian
restauranteur to have been awarded the prestigious fellowship of the
Confrérie de la Chaîne des Rôtisseurs - an
international society devoted to the highest standards of cuisine,
and the quality of the dining experience which surrounds it.
As an exemplary leader in his field, Enam Ali has been instrumental
in giving British Bangladeshis a much stronger identity and far
greater respect within the United Kingdom. He has also helped create
greater awareness of the achievement of those in the Bangladeshi
restaurant industry |